Our story began with Taing Eang Hout, who fled war-torn China in 1925 and found hope in Cambodia’s fragrant jasmine rice. Though hardship and the 1997 crisis delayed his dream, it lived on in his grandson, Taing Sambath. After studying in China, Sambath realized Cambodian rice was missing from shelves. On January 1, 2024, he fulfilled his grandfather’s dream by exporting the first branded shipment to China. Today, Advanced ADC PLC exports premium rice, cashews, and maize, working with farmers through sustainable contract farming bridging Cambodia’s heritage with global markets, and connecting tradition to the future, one grain at a time.